Network Marketing is a lucrative multi-billion dollar industry that has become the saving grace for many of the worlds “income seekers” during these rough economic times. If you’re considering partnering up with a company, you’ll find that there are numerous types of niches that exist within the Network Marketing Industry and they fall under four main categories.
Below is an overview of the four main industries and what they offer to partnering reps:
- Health and Wellness
The most common niche that exists in the Direct Sales/Network Marketing Industry today is the health and wellness niche. This industry is considered to be the most popular since more and more people are starting to become health conscious, along with the influence of the aging Baby Boomer population.
These products are highly consumable and have a wide appeal to the masses. They are usually called “alternative medicines” due to their ingredients consisting of natural herbs.
The Health & Wellness products generally promote improving body ailments, enhancing the energy and body’s immune system, while others even promote rapid weight loss without negatively harming the body.
This niche is big on autoship, direct sales and consumable products. Working within this niche will allow you to build up a large residual income if you have a great deal of sales reps focusing on customers who consume the products and commit to autoship.
- Cosmetics and Personal Care
Following the trend of health and wellness is cosmetics and personal care. This niche focuses primarily on direct selling and consumer products as well, but instead of dealing with products to benefit your health, they deal directly with the image industry.
Make up and personal care product companies are designed to simply help you look your best. While health and wellness helps you feel your best.
Personal care product companies provide full marketing tools and training for specific product lines that are introduced to the market. The product line is promoted by throwing home parties, demonstrations, and business opportunity meetings. While health and wellness focuses more in recruitment, the compensation in cosmetics and personal care comes from the total number of products sold within a specific time period.
- Internet Marketing Companies
Since the advent of the World Wide Web, more people are becoming Internet savvy and are seeking ways to financially benefit from it. With this Internet Marketing Revolution, network marketers are starting to switch to online marketing to promote their products and services.
As the world gets more comfortable with making purchases online, a new niche of Network Marketing industries has surfaced, and we will discuss two of these primary Internet Marketing companies below:
- E-commerce Companies
These are Network Marketing companies that sell various products and services over the Internet. They range from clothing lines to books to various informational tools amongst other services.
One of the most profitable Internet businesses deemed by these companies is e-book selling. The cost to create an e-book is little to none, keeping overhead very low.
Another great benefit to Internet products is that they don’t even have to pay to ship the products to the customer, thanks to digital downloads. Once purchased, the product can be instantly downloaded directly to the client’s computer, making the customer extremely happy and the company excited with pleasant profits.
Other types of downloadable information products include CDs and DVDs instruction guides and manuals, which these companies also provide as well.
- Internet Service Companies
There are also companies that specialize in selling internet services. Their business services focus totally on servicing the marketing with Internet tools like web hosting, web design software, auto responders, and e-mail marketing systems.
The market for this type of network marketing company is virtually unlimited since millions of traditional businesses are now recognizing the internet as their most powerful marketing and promotional tool.
- Party Plans
Another popular type of niche within the network marketing industry is the party-planning niche. It is mostly preferred by stay at home parents seeking part time income.
A party planning business only requires minimum investment to obtain your product demos, websites, and other marketing tools. Considered as the most family-friendly of all network marketing companies, this business is a gratifying way to earn profits. By joining a party planning company, members get to enjoy flexible schedules and take pleasure from networking with various types of people.
There are additional niches within the network marketing industry that we didn’t cover here like the traveling niche, investments niche, energy companies and motivational and educational niches. However, as you continue on your search to find the perfect fit for you, be sure to partner with one that you believe in and will enjoy! Either way, there’s so much to gain from this industry that you can only win when joining!
One that I really like in particular is Elite Profit Network. This company is a shopping portal. You can shop at the stores you are already shopping at anyway so it really eliminates the pressure of selling. You basically just send people to the portal to shop. I think it’s a great way to get started in network marketing.
I hope you found this article helpful. All the best!